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Thayer County Health Services joins statewide COVID-19 messaging effort

Thayer County Health Services joins statewide COVID-19 messaging effort

Thayer County Health Services recently joined forces with the Nebraska Hospital Association and Nebraska Healthcare Marketers to support a statewide awareness effort to aid in the fight against the spread of COVID-19 in Nebraska.

As cases and hospitalizations continue to surge in nearly every part of the state, our organizations saw the need to communicate to Nebraskans ways to prevent the spread and thus, reduce the numbers of individuals needing hospitalization as a result.

We’re in this Together, Nebraska, is the primary message of the initiative that will leverage the strength of Nebraska pride and helping each other. The campaign features health care professionals and targeted messaging on how wearing masks, washing hands and avoiding the 3 Cs (crowded places, close contacts and confined spaces) can help slow the spread of COVID-19.

Kassi Krupicka, MPA, Marketing Director

“This campaign is truly one of a kind, because for the first time in a very long time, if ever, has nearly every Nebraska healthcare organization launched the same marketing campaign towards the same goal. The purpose of this effort is to convey a unified approach in all of our efforts to provide education and lead the fight against COVID-19,” said Kassi Krupicka, MPA, Marketing Director, “We have staff on the front lines who are working tirelessly to keep our community healthy and safe, and now we need our community to do their part to keep our staff, their friends and family, healthy and safe. We need everyone to come together to reduce the spread of this deadly virus and fight it as one team.”

Nebraska Healthcare Marketers and the Nebraska Hospital Association created the COVID-19 Awareness campaign to enable healthcare marketers to easily share credible information with key audiences. The messaging focuses on Nebraska pride and our state’s willingness to support one another with an overall theme of: We’re in This Together, Nebraska.

About Thayer County Health Services

Thayer County Health Services is a comprehensive primary care system providing health and wellness services to the citizens of Thayer County and surrounding communities in Nebraska and Kansas. Thayer County Health Services is comprised of a Basic Level (Level IV) Trauma Center 17-bed Critical Access Hospital and a clinic in Hebron, and four satellite clinics in Bruning, Chester, Davenport, and Deshler. TCHS is a county facility that serves a 50-mile radius from Hebron and serves patients from over 288 communities. Besides its patient-centered inpatient facility, the hospital also supports a full spectrum of pre- and post-hospital services, along with programs designed to improve the community health and maintain community wellness.

Mission: To improve the lives of those we serve by providing exceptional, patient-centered health care.

Vision: To be the region’s provider and employer of choice for comprehensive community health care and wellness

Values: Respect * Integrity * Compassion * Excellence

About NHA

The Nebraska Hospital Association (NHA) is a statewide trade association representing Nebraska’s hospitals and health systems since 1927. The hospital and health system field is the only sector of Nebraska’s economy that touches every citizen and business of Nebraska. Not only do hospitals support a healthy Nebraska and provide essential health care services, they are also among the largest employers and economic drivers in most regions of the state. This sector’s highly trained and educated workforce uses high tech, cutting edge technology that is the envy of the world. Hospitals and health care are the foundation upon which communities in Nebraska are built. The Nebraska Hospital Association’s mission is to serve its member hospitals by being the trusted leader to improve the health, wellbeing and quality of life of all Nebraskans.

About NHM

Nebraska Healthcare Marketers is a division of the Society for Healthcare Strategy and Market Development. Its nearly 100 members represent healthcare organizations throughout the state representing hospitals,  post-acute care, private practice and more. The professional organization helps  members stay at the forefront of strategic marketing communications through education and networking opportunities.